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Strativ | Consulting CFO for seed to Series B companies
Home
About
Services
Guides
Blog
Contact
Book now
Home
About
Services
Guides
Blog
Contact
Book now
Startup Finance Metrics: SaaS KPIs and Series A–C Benchmarks
Mark Sue 10/27/26 Mark Sue 10/27/26

Startup Finance Metrics: SaaS KPIs and Series A–C Benchmarks

Formulas for liquidity, profitability and SaaS metrics like NRR, burn multiple and CAC payback, plus Series A to C benchmarks and a term sheet guide.

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FP&A for Startups: Budgets, Forecasts and Board Reporting
Mark Sue 10/27/26 Mark Sue 10/27/26

FP&A for Startups: Budgets, Forecasts and Board Reporting

How to run annual planning and budgeting, keep a rolling quarterly forecast, explain variances, and build a board package that flags problems early.

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Cash Flow Forecasting: 13-Week Forecast and Working Capital
Mark Sue 10/27/26 Mark Sue 10/27/26

Cash Flow Forecasting: 13-Week Forecast and Working Capital

The cash conversion cycle, 12 forecasting practices, the 13-week cash forecast, free cash flow, DSCR, factoring and mezzanine debt for growing firms.

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Finance Tech Stack and AI Tools for Growing Companies
Mark Sue 10/27/26 Mark Sue 10/27/26

Finance Tech Stack and AI Tools for Growing Companies

200+ finance tools in 20 categories, AI assistants for finance compared, AI in accounting old vs. new, top prompts, and guardrails for audit-ready AI.

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Finance Automation and AI: Where to Start, How to Prove ROI
Mark Sue 10/27/26 Mark Sue 10/27/26

Finance Automation and AI: Where to Start, How to Prove ROI

A five-rung automation maturity ladder, a map of what to automate by finance cycle, a six-step roadmap, payback math and a readiness scorecard.

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Leads-to-Cash Software Stack: From First Lead to Cash
Mark Sue 10/27/26 Mark Sue 10/27/26

Leads-to-Cash Software Stack: From First Lead to Cash

111 platforms in 19 categories across 6 stages, from marketing automation to ERP, plus the procure-to-pay flow, an AI sales gap analysis and 4 dashboards.

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Startup Fundraising: Round Sizes, Dilution and Term Sheets
Mark Sue 10/27/26 Mark Sue 10/27/26

Startup Fundraising: Round Sizes, Dilution and Term Sheets

2026 round sizes and dilution by stage, SAFEs and convertible notes, term sheet clauses to watch, cap table examples and an 18-week fundraising process.

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Non-Dilutive Capital: Grants, SBIR and R&D Tax Credits
Mark Sue 10/27/26 Mark Sue 10/27/26

Non-Dilutive Capital: Grants, SBIR and R&D Tax Credits

The four non-dilutive capital pillars, Section 174A expensing, the R&D credit four-part test, SBIR/STTR award amounts and stacking grants with credits.

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How to Get a Premium Valuation When You Sell Your Company
Mark Sue 10/27/26 Mark Sue 10/27/26

How to Get a Premium Valuation When You Sell Your Company

How to build, position and sell a company at a premium: 2026 valuation multiples, Rule of 40, TAM expansion, a data room checklist and closing tactics.

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Private Equity Metrics: LBO Returns, Debt and KPIs
Mark Sue 10/27/26 Mark Sue 10/27/26

Private Equity Metrics: LBO Returns, Debt and KPIs

How PE sponsors model returns and what they track: a worked LBO example with MOIC and IRR, the value-creation bridge, debt covenants and portfolio KPIs.

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Audit Readiness: Prepare for an Audit, Raise or Sale
Mark Sue 10/27/26 Mark Sue 10/27/26

Audit Readiness: Prepare for an Audit, Raise or Sale

What to fix before your first audit, next raise or a sale: close cleanup, controls, revenue recognition, audit-ready schedules and the diligence data room.

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Business Turnaround Guide: Warning Signs to Recovery
Mark Sue 10/27/26 Mark Sue 10/27/26

Business Turnaround Guide: Warning Signs to Recovery

Spot the slide early, protect cash and choose a restructuring path: early-warning dashboard, distress scorecard, 13-week cash flow and the first 100 days.

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Marketing Metrics for CEOs: CAC, LTV, ROAS and Pipeline
Mark Sue 10/27/26 Mark Sue 10/27/26

Marketing Metrics for CEOs: CAC, LTV, ROAS and Pipeline

Work back from an ARR target to the leads you need: CAC, LTV, ROAS and marketing ROI formulas, pipeline coverage, channel returns and conversion.

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Sales Capacity, Quotas and Revenue Metrics for CEOs
Mark Sue 10/27/26 Mark Sue 10/27/26

Sales Capacity, Quotas and Revenue Metrics for CEOs

Size the sales team to plan, set quotas and AE comp, and qualify deals with MEDDPICC. Includes the ARR bridge, cohort churn and MQL-to-SQL benchmarks.

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AI Sales Tools: How to Pick the Right Ones for Your Team
Mark Sue 10/27/26 Mark Sue 10/27/26

AI Sales Tools: How to Pick the Right Ones for Your Team

81 AI sales tools in 21 categories mapped to the sales cycle: AI SDR agents, dialers, meeting notes, conversation intelligence and forecasting.

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HR Software and Payroll Systems by Company Size
Mark Sue 10/27/26 Mark Sue 10/27/26

HR Software and Payroll Systems by Company Size

Choose HR and payroll systems that fit your size: 150+ platforms, cost per hire and turnover benchmarks, HCM suite pros and cons, and a six-step evaluation.

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SOC 2 Compliance Guide: Cost, Timeline and Audit Steps
Mark Sue 10/27/26 Mark Sue 10/27/26

SOC 2 Compliance Guide: Cost, Timeline and Audit Steps

SOC 2 for growing companies: the five Trust Services Criteria, Type 1 vs. Type 2, first-year costs of $30K to $150K+, and an eight-step plan to audit.

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Professional Services KPIs: Utilization and Margins
Mark Sue 10/27/26 Mark Sue 10/27/26

Professional Services KPIs: Utilization and Margins

Professional services benchmarks: 60%+ gross margin, staff costs under 60%, overhead under 18%, plus utilization and realization formulas for your firm.

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Manufacturing Finance: KPIs, OEE and Gross Margin
Mark Sue 10/27/26 Mark Sue 10/27/26

Manufacturing Finance: KPIs, OEE and Gross Margin

Manufacturing KPIs from procure to deliver: six gross margin levers, OEE, DuPont analysis, the cash conversion cycle and a Section 179 equipment example.

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Marketplace Metrics: GMV, Take Rate and Liquidity
Mark Sue 10/27/26 Mark Sue 10/27/26

Marketplace Metrics: GMV, Take Rate and Liquidity

Two-sided marketplace metrics: buyer and seller KPIs, unit economics per order, GMV retention, liquidity and FY2025 take rates of leading marketplaces.

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